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To boost enrollment in Surveying Engineering, the Professional Council of Surveying in Argentina launched a campaign that flipped the country’s economic reality into a compelling value proposition. At a time when many popular careers like law, psychology, and medicine offer limited job prospects and lower earnings, the campaign positioned surveying as a rare path with strong demand and attractive salaries, directly contrasting it with the nation’s most commonly chosen degrees. By reframing the problem as the opportunity, the work highlighted surveying’s real-world advantages and gained major industry recognition, winning the Golden Pencil Award for TV and multiple honors at the Ojo de Iberoamérica across Film and Production categories.Teams spotlight
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