Cuddly
About Cuddly
The work made for Cuddly runs to 1 verified project since 2025 — mostly Brand and Campaign. Most of it comes from 5 teams, including VML, Wavemaker and Sonar Music. The people who work most often on Cuddly projects include Trish Cahill, Lewis Barnes and Charlie Dejean.
Inside the Cuddly network
The people, teams, and projects that make up the Cuddly network
Featured project
Rinse Refresh
Cuddly’s Refresh Fabric Rinse campaign playfully tackles the common parenting challenge of sweaty activewear and stubborn odors on kids’ clothes. Unlike regular fabric conditioners, this new rinse specifically removes tough smells like those from sports gear. The campaign creatively shows the rinse “washing the teenager” out of the clothes, resonating with parents familiar with the struggle. Colgate-Palmolive and VML emphasize the product’s innovative power and the storytelling approach that connects emotionally with Australian families while driving business growth.
Teams spotlight
The teams with the most verified roles on Cuddly projects
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People spotlight
The people with the most verified roles on Cuddly projects
