KitKat
About KitKat
The work made for KitKat runs to 23 verified projects since 2018 — mostly Campaign, Brand and Advertising. Most of it comes from 10 teams, including Courage, VML and Eggplant Music & Sound. The people who work most often on KitKat projects include Marc-André Lafrance.
Trending projects
KitKat projects with the most verified people and teams
Inside the KitKat network
The people, teams, and projects that make up the KitKat network
Featured project
KatKit Mix-Up
The campaign introduced a new product by intentionally disrupting a well-known brand’s identity to spark curiosity and conversation. Familiar elements like the name and slogan were playfully altered to create a sense that something was “off,” encouraging audiences to engage and speculate rather than relying on a traditional reveal. This confusion was used strategically to reflect the product’s core idea of mixing things up, embedding the concept directly into the creative execution. The approach aimed to intrigue audiences first, then deliver a clearer reveal across multiple channels once interest had been built.
Teams spotlight
The teams with the most verified roles on KitKat projects
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People spotlight
The people with the most verified roles on KitKat projects
