Anchor
About Anchor
The work made for Anchor runs to 6 verified projects since 2024 — mostly Campaign, Brand and Strategy. Most of it comes from 9 teams, including TBWA, Havas and EssenceMediacom.
Trending projects
Anchor projects with the most verified people and teams
Inside the Anchor network
The people, teams, and projects that make up the Anchor network
Featured project
Let's Get Absolutely Buttered
Anchor’s latest repositioning campaign, “Absolutely Buttered,” created with Havas London, introduces a humour-led platform designed to refresh the dairy brand for a new generation while reinforcing its distinctive double-churned butter offering. The multi-channel campaign centres on the idea that Anchor’s rich, creamy taste can be so indulgent it distracts consumers from reality, a concept brought to life in a playful hero film directed by Andrew Gaynord where everyday moments spiral into comic chaos. Anchored by the tagline “Let’s Get Absolutely Buttered,” the work spans TV, social, PR, retail, and OOH, blending British cultural humour with everyday domestic scenarios to make the brand more memorable and modern. At its core, the campaign positions Anchor as both a comforting staple and a playful cultural icon, while reaffirming its quality and farmer-owned origins through a more expressive and entertaining brand voice.
Teams spotlight
The teams with the most verified roles on Anchor projects
Team
Team
Team
Team
Team
Team
Team
Team
People spotlight
The people with the most verified roles on Anchor projects