Custimy.io
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Custimy.io | Personalized Experiences in a Scalable Setting
Custimy.io was created with a mission to democratize access to advanced technology for small businesses in a no-code format and make the technology simple to use. They help webshops to use Machine Learning, cloud and built-in integrations directly to their systems. This gives brands and business owners the opportunity to gain deeper insight into their customer journeys, marketing, channels and performance overall. Danish Custimy.io blev i Juli 2020 stiftet af Martin Navne og Kristoffer Degn. Sammen ville de disrupte det infrastrukturelle software marked, som har været domineret af løsninger kun opnåelige for store virksomheder. De har udviklet en kundedata platform (CDP) i en Software-as-a-service løsning, der kan med til at udligne det store konkurrencemæssige gap mellem store og små virksomheder. Et gap der har skabt en enorm konkurrence ulighed mellem store og små virksomheder. Custimy.io er skabt med en mission om at demokratisere adgangen til avanceret teknologi for mindre virksomheder i et no-code format og gøre teknologien simpel at bruge. Det som online forretninger kæmper om i dag er forbrugernes opmærksomhed, behov, interesse og loyalitet. Dette kræver traditionelt set et stort og komplekst softwareapparatur at optimere og aktivere. Det har været en udfordring og problemstilling som Kristoffer, både som CMO og e-commerce manager har mødt mange gange. Tilgængeligheden, simpliciteten og prisen har ikke været tilgængelig for e-commerce forretninger med mindre ressourcer. Denne mangel har Custimy.io løst og hjælper idag webshops med at benytte sig af Machine Learning, cloud og indbyggede integrationer direkte til deres systemer. Dette giver brands og business owners muligheden for at få dybere indsigt i deres kunderejser, marketing, kanaler og performance overordnet. Denne indsigt har de største virksomheder haft tilgængeligt i flere år, mens de mindste har været begrænsede af økonomiske muligheder og interne ressourcer. De mindre virksomheder efterlades så at sige på perronen, mens de store spillere drøner afsted på lyntoget, i en industri der sætter rekorder år for år når det kommer til omsætning og indtjening. Indenfor online handel er det hele 96% af industrien der lider under mangel på ressourcer til at kunne konkurrere med de største webshops. I Danmark sidder de 20 største butikker på intet mindre end 27% af markedet. Custimy.io arbejder på at ændre dette. Det gør vi gennem den mest tilgængelige Customer Data Platform på den globale scene. Platformen er bygget op omkring accessibility og simplicity. Den er prissat på et niveau hvor selv mindre spillere på e-com markedet har mulighed for at kunne arbejde ligeså segmenteret og præcist med data som helt store aktører på markedet. CDP markedet er præget af store spillere fra Silicon Valley, der forsøger at sætte sig tungt på et nyt, hurtigt voksende teknologisk område. Et CDP marked der i dag er værdisat til 3.5 millarder dollars, men forventes at vokse til 15.3 millarder dollars i 2026. Custimy er altså oppe imod en enorm konkurrence, med virksomheder der har store milliardbeløb i investeringer. Den digitale købsadfærd har også ændret sig de sidste 10 år, forbrugerne forventer højere grad af personalisering og samtidig udviser de lavere loyalitet. Specielt de unge forbrugere kigger mod andre butikker hvis de ikke får oplevelser som falder indenfor rammen. Sandsynligheden for et køb er 80% højere, hvis forretningen kan skabe en personlig oplevelse. Enhver der har shoppet på Zalando eller lignende online butikker har oplevet hvad en personaliseret oplevelse kan. Du får anbefalet produkter i den rigtige størrelse, farve, prisleje og generelt er alt tilpasset dine ønsker og behov. Modsat står det til i de mindre butikker. De kender dig ikke, og de formår ikke at få dig til at føle dig hjemme, skabe bedre oplevelser og derved efterlade et udtryk af personalisering. Custimy’s platform gør det nemmere for disse mindre forretninger at skabe personaliserede oplevelser i et skalerbart regi. Det gælder både når det kommer til at anbefale de rigtige produkter, den rigtige kunde, og også markedsføring. Platformen kan nemlig gennem algoritmer finde nye kunder, der ligner de bedste kunder som forretningen allerede har - de kunder med højest profit, mest loyalitet, højeste CLV og interesse i produktet og brandet. På den måde kan man begrænse både spildet af annoncekroner på dårlige kunder, men samtidig også arbejde hen mod højere præcisering og antal ordrer pr. kunde. Custimy bruger avanceret cloud teknologi til at samle, centralisere og “rengøre” data, derefter bruger vi Machine Learning til at transformere data fra noget råt til noget brugbart og aktiverbart. Dette er de indsigter som deres kunder kan se i deres platforme, som allerede er segmenteret, analyseret og klar til aktivering. Custimy.io har integrationer til deres systemer, der opsamler, processerer og analyserer data hele tiden. Dette skaber en gennemsigtighed i forretningen for e-commerce virksomheder, og en kontinuerlig forbedring af deres data. Platformen lærer samtidig af brugernes beslutninger og forbedrer sine anbefalinger i takt med at brugerne bliver dygtigere til at bruge deres data. Det hele er sat op med fokus på at brugeren kan sætte platformen op på 10 minutter. Det er unikt for en industri hvor kundedata platforme (CDP) typisk er håndteret af store IT og tech ressourcer, i store virksomheder. Denne resource har de mindre butikker ikke, og Custimy.io har brugt over 18 måneder på at skabe deres løsning, som kan give adgang til de samme indsigter, uden at skulle ansætte dyre analytikere for at få udbytte af det. I juli 2020 lancerede Custimy.io deres platform med målet om at ændre tilgængeligheden til avanceret teknologi for e-commerce forretninger. Slut med at drage konklusioner baseret på mavefornemmelser, når man kan bruge data til at understøtte sine beslutninger og skabe en sundere, bæredygtig og profitabel forretning. Custimy har valgt at gøre rigtigt mange ting anderledes end den eksisterende CDP branche. Hvor de fleste fokuserer på store enterpriseforretninger har Custimy lagt deres fokus på de små og mellemstore virksomheder. At det så samtidig udgør 96% af forretningerne i online handel viser, at der er et behov for et produkt som dette. Det er gået rigtigt stærkt for Custimy. Det første år blev brugt på at udvikle softwaren og finde det rigtige hold til at tage virksomheden på markedet. De gennemførte en funding runde på 450.000 dollars i November 2020 med kun en ide, et powerpoint slide og et meget forsimplet visuelt design, dog var potentialet klart for investorerne allerede der. I takt med udviklingen af platformen og et team af industrieksperter kulminerede det i maj 2021 med at virksomheden hentede 10 millioner kroner i investering fra bl.a. Pre Seed Ventures, i en af de største pre-seed finansierings runder i Danmarks historie. Pengene skulle få virksomheden ud over rampen, ansætte nogle af de dygtigste tech og kommercielle profiler i markedet, samt allokere til go-to-market og videreudviklingen af platformen. Custimy.io gik i markedet i august 2021 med deres SaaS version af CDP’en og har på mindre end 6 måneder allerede opbygget deres Monthly-Recurring-Revenue til over 45.000$, og dermed er de blandt de hurtigst voksende platforme i Norden. Virksomheden er, eksklusivt, som den eneste fra Danmark med i et Facebook program med kun 59 andre virksomheder verden over for at løse nogle af de udfordringer som online forretninger har med annoncering på Facebook’s platforme. Samarbejdet udfoldes i 2022 til at dække hele det europæiske kontinent. I dag har Custimy kunder i 9 markeder, blandt andet Norden, USA, UK, Baltikum, Tyskland og Holland. De har samlet fået mere end 14.3 millioner DKK i investering. Custimy.io er blandt de hurtigste virksomheder i Danmarkshistorien til at blive værdisat til over 100 millioner, efter bare 12 måneder. Siden juli 2020 er Custimy.io gået fra et team på 2 founders til et internationalt team på 35 ansatte på tværs af Danmark, Polen, Schweiz, Rumænien og Sverige. English (Google translate) Custimy.io was founded in July 2020 by Martin Navne and Kristoffer Degn. Together, they would disrupt the infrastructural software market, which has been dominated by solutions only achievable for large companies. They have developed a customer data platform (CDP) in a Software-as-a-service solution that can help close the large competitive gap between large and small companies. A gap that has created a huge competition inequality between large and small companies. Custimy.io was created with a mission to democratize access to advanced technology for small businesses in a no-code format and make the technology simple to use. What online businesses are fighting for today is the attention, needs, interest and loyalty of consumers. This traditionally requires a large and complex software apparatus to optimize and activate. It has been a challenge and issue that Kristoffer, both as CMO and e-commerce manager has faced many times. Availability, simplicity and price have not been available for e-commerce businesses with less resources. Custimy.io has solved this shortcoming and today helps webshops to use Machine Learning, cloud and built-in integrations directly to their systems. This gives brands and business owners the opportunity to gain deeper insight into their customer journeys, marketing, channels and performance overall. This insight has been available to the largest companies for several years, while the smallest have been limited by financial opportunities and internal resources. The smaller companies are left on the platform, so to speak, while the big players take off on the light rail, in an industry that sets records year after year when it comes to revenue and earnings. In online commerce, as many as 96% of the industry suffers from a lack of resources to be able to compete with the largest webshops. In Denmark, the 20 largest stores occupy no less than 27% of the market. Custimy.io is working to change this. We do this through the most accessible Customer Data Platform on the global stage. The platform is built around accessibility and simplicity. It is priced at a level where even smaller players in the e-com market have the opportunity to work as segmented and precisely with data as large players in the market. The CDP market is dominated by big players from Silicon Valley, who are trying to establish themselves in a new, fast-growing technological field. A CDP market that is currently valued at $ 3.5 billion, but is expected to grow to $ 15.3 billion in 2026. Custimy is thus facing enormous competition, with companies having large billions in investments. Digital buying behavior has also changed in the last 10 years, consumers expect a higher degree of personalization and at the same time they show lower loyalty. Especially the young consumers look towards other stores if they do not get experiences that fall within the framework. The probability of a purchase is 80% higher if the business can create a personal experience. Anyone who has shopped at Zalando or similar online stores has experienced what a personalized experience can do. You get recommended products in the right size, color, price range and in general everything is adapted to your wishes and needs. The opposite is true in the smaller stores. They do not know you, and they do not manage to make you feel at home, create better experiences and thereby leave an expression of personalization. Custimy's platform makes it easier for these smaller businesses to create personalized experiences in a scalable setting. This applies both when it comes to recommending the right products, the right customer, and also marketing. Through algorithms, the platform can find new customers who are similar to the best customers the business already has - the customers with the highest profit, most loyalty, highest CLV and interest in the product and the brand. In this way, you can limit both the waste of advertising money on bad customers, but at the same time also work towards higher clarification and number of orders per. customer. Custimy uses advanced cloud technology to collect, centralize and “cleanse” data, then we use Machine Learning to transform data from something raw to something usable and activatable. These are the insights that their customers can see in their platforms, which are already segmented, analyzed and ready for activation. Custimy.io has integrations with their systems that collect, process and analyze data all the time. This creates a business transparency for e-commerce companies, and a continuous improvement of their data. At the same time, the platform learns from users' decisions and improves its recommendations as users become more adept at using their data. It is all set up with a focus on the user being able to set up the platform in 10 minutes. It is unique to an industry where customer data platforms (CDPs) are typically handled by large IT and tech resources, in large companies. The smaller stores do not have this resource, and Custimy.io has spent over 18 months creating their solution, which can provide access to the same insights, without having to hire expensive analysts to take advantage of it. In July 2020, Custimy.io launched their platform with the goal of changing the availability of advanced technology for e-commerce businesses. Stop drawing conclusions based on gut feelings when you can use data to support your decisions and create a healthier, sustainable and profitable business. Custimy has chosen to do a lot of things differently than the existing CDP industry. Where most focus on large enterprise businesses, Custimy has focused on small and medium-sized businesses. The fact that it also accounts for 96% of the businesses in online trading shows that there is a need for a product like this. It has gone really fast for Custimy. The first year was spent developing the software and finding the right team to take the business to market. They completed a $ 450,000 funding round in November 2020 with just one idea, a powerpoint slide and a very simplistic visual design, however, the potential was clear to investors already there. In step with the development of the platform and a team of industry experts, it culminated in May 2021 with the company raising DKK 10 million in investment from i.a. Pre Seed Ventures, in one of the largest pre-seed financing rounds in Denmark's history. The money was to get the company off the ramp, hire some of the most skilled tech and commercial profiles in the market, as well as allocate to go-to-market and the further development of the platform. Custimy.io went on the market in August 2021 with their SaaS version of the CDP and in less than 6 months has already built up their Monthly-Recurring-Revenue to over $ 45,000, making them one of the fastest growing platforms in the Nordics. The company is, exclusively, the only one from Denmark in a Facebook program with only 59 other companies worldwide to solve some of the challenges that online businesses have with advertising on Facebook's platforms. The collaboration will unfold in 2022 to cover the entire European continent. Today, Custimy has customers in 9 markets, including the Nordic countries, the USA, the UK, the Baltics, Germany and the Netherlands. In total, they have received more than DKK 14.3 million in investment. Custimy.io is among the fastest companies in Danish history to be valued at over 100 million, after just 12 months. Since July 2020, Custimy.io has gone from a team of 2 founders to an international team of 35 employees across Denmark, Poland, Switzerland, Romania and Sweden. Custimy.io Martin Navne CEO og co-founder Kristoffer Degn CCO og co-founder Custimy.io Arijan Muratovic Marketing Specialist Ali Aoun Marketing Lead Jakob Korsgaard VP Revenue Hjemmeside https://custimy.io/ Finans artikel om Facebook samarbejde https://finans.dk/erhverv/ECE13276741/startupvirksomheden-custimy-bliver-eneste-danske-virksomhed-i-nyt-facebookprogram/ Finans artikel om Finansiering https://finans.dk/erhverv/ECE13075114/aarhusianske-ivaerksaettere-faar-millioninvestering-fra-kapitalfond/ Category: Startups https://danishdigitalaward.dk/project/custimy-io/