D&AD
About D&AD
The work made for D&AD runs to 4 verified projects since 2014 — mostly Exhibitions, DesignConcept and AI.
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D&AD Brand Identity
A campaign identity for D&AD Awards and Festival that repositions the institution as future-facing and magnetic. Built around the line Drawn to Create, the system introduces Pencil Gothic, hexagonal pencil language, high-energy motion, and applications across entries, festival environments, and New Blood.