Daiya Foods
About Daiya Foods
The work made for Daiya Foods runs to 1 verified project since 2025 — mostly Brand and Campaign. Most of it comes from 2 teams, including TDA Boulder and Futuristic Films.
Inside the Daiya Foods network
The people, teams, and projects that make up the Daiya Foods network
Featured project
FOMOO
TDA Boulder has partnered with Daiya to launch the "FOMOO" (Fear of Missing Out on Dairy) campaign, aimed at challenging perceptions and making dairy-free cheese more appealing. Building on Daiya’s platform "100% Plant-Based. Even If You’re Not," the campaign addresses the fear that dairy-free cheese won’t match the taste and comfort of dairy. The campaign uses humor and 80s/90s nostalgia, casting adults as teenagers to create a playful, relatable tone. The goal is to make dairy-free options accessible, fun, and shareable, targeting cheese lovers, plant-based buyers, and those curious about dairy-free products. By combining cultural references and inclusive messaging, Daiya positions itself as a welcoming brand for all, regardless of dietary preference.
Teams spotlight
The teams with the most verified roles on Daiya Foods projects
Team
Team
