Orijen
About Orijen
The work made for Orijen runs to 1 verified project since 2026 — mostly Brand and Campaign. Most of it comes from 3 teams, including Walker, TDA Boulder and Lockt. The people who work most often on Orijen projects include Cam McLeod, Oliver Sutro and Chris Cresci.
Inside the Orijen network
The people, teams, and projects that make up the Orijen network
Featured project
The World’s Most Extreme Unboxing
To launch ORIJEN™ FRESHPREY, Champion Petfoods and TDA Boulder broke away from the polished, kitchen-centric norms of fresh pet food advertising with “The World’s Most Extreme Unboxing.” Instead of a typical influencer reveal, they partnered with outdoor creators Wander with Willow to trek 12,000 feet into Colorado’s Red Mountains and unbox the product above the treeline, reinforcing a rugged, adventure-led brand identity rooted in ORIJEN’s WHOLEPREY philosophy and Biologically Appropriate nutrition. The campaign targets active, outdoors-oriented dog owners who value minimally processed, protein-rich food, positioning FRESHPREY as both a premium product and a bold statement in a category often defined by sameness. Shot on location in extreme conditions and rolled out across multiple channels, the campaign underscores ORIJEN’s commitment to quality and differentiation, with the product launching first at Petco before expanding to other retailers.
Teams spotlight
The teams with the most verified roles on Orijen projects
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People spotlight
The people with the most verified roles on Orijen projects
