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The Kenya Map is an immersive experience tailored for kids in primary school between 7 and 11 years old. Run by either teacher or pupil, the digital experience has two anchors: The first is a digital 3D map of Kenya inspired by cult games along the lines of Fortnite and Minecraft. As with these games, the map is the first, exciting impression when beginning the experience. The second anchor is a classic quiz format where it is almost impossible to perfectly nail the answers, only to get as close as possible to the facts—a familiar format corresponding with contemporary learning principles. The digital experience also gives easily distracted kids plenty of videos, articles, and live shows to stay engaged as they learn. Agency: Yellow Umwelt www.yu.agency