Dansk Industri
About Dansk Industri
The work made for Dansk Industri runs to 5 verified projects — mostly Conference, Yoke and Exhibitions.
Trending projects
Dansk Industri projects with the most verified people and teams
Inside the Dansk Industri network
The people, teams, and projects that make up the Dansk Industri network
Featured project
B2B Website For Dansk Industri
Businesses are one of the driving forces in society and are important in maintaining a society's success and prosperity. Dansk Industri (DI) represents the voice of business life in Denmark. It is Denmark's largest business organisation, representing over 17,500 companies both locally and abroad. However, the company's previous website had become outdated and content-heavy, so they asked DEPT® for help in giving their website and B2B portal a new design and a new structure. Strengthening the company's digital maturity: As the commercial voice for Danish companies, DI was involved in a wide range of aspects. DI is responsible for everything from negotiating collective agreements with trade unions to improving business rules at local and international level and is the largest employers' organization in the country. Their website is an important source of information for employees, companies and politicians. But the previous website has become outdated and the lack of prioritization in the navigation system meant that users could not easily find the information they were looking for. So the Danish company contacted DEPT® and asked us to help their digital maturity journey by giving their website a new design. Understanding DI's website visitors: Before tackling this project, DEPT® team needed a better understanding of who visits the website to ensure that the new platform can meet everyone's needs. To do this, we conducted focus groups, surveys and interviews in addition to collecting data from SiteImprove and Google Analytics. The results showed that the visitors to DI's website were a broad target group which could be segmented into eleven different user types. Based on this information, DEPT® recommended that the new website should be organized into five different sections, each with their own specific content and features. It would make it easier for different visitors to find the information they wanted to find. For example, DEPT® designed the section of the website that has educational and course-related content to resemble an e-commerce platform, and implemented filters, product pages for each course, and payment funnels that simplify the search and sign-up process for users. The content on the policy and analysis section of the website focused more on position-based storytelling, which described DI's political views and positions on a range of issues. This created a customer-focused website which strengthened DI's digital presence. A Lego-like design framework that ensured adaptability: Due to the amount of content per section we chose to work on one section at a time. This meant that they could keep the focus on the users' needs and at the same time work in an agile way. However, this approach required a well-thought-out modular design that all sections could benefit from. So DEPT® created a reusable design structure in Optimizely (formerly Episerver) with a series of Lego-like components that could be easily assembled, deployed and edited. This created consistency for users across all five website sections, provided easy content management for DI's content creators, and guaranteed scalability when new subsites were developed. The company has over 100 website editors, so this structure was a necessity to ensure a consistent image of the brand. A digital version of DI's member service: DI also asked us to digitize and design their member service portal, which assists and advises companies on Danish regulations and employer legislation. DEPT® created a sign-up form to create closed network communities and allowed the sign-up process and follow-up communication to be done offline. It made the registration process faster, provided digital networking opportunities and removed the challenges of physical paperwork. Channeling the brand's identity in the new website design: When DEPT® designed DI's new website, we wanted to take advantage of the company's strong brand identity and at the same time introduce a lightness into the design of a website that had otherwise become visually heavy. Dark colors and densely packed content had become dominant. So they turned the design manual on its head and used mainly light colors and created a place where the special “DI blue” color could thrive. they also wanted to give the design a lighter feel by using a less boxed look and instead have the elements overlap or be placed slightly off the grid. When DEPT® began the design process, the new headquarters had just been completed, so they incorporated design elements that had references to the architecture. This is why several of the pages have vertical lines in the background, which also act as a visual indicator for users, as they show that the content continues if users scroll down. This is how DEPT® strengthen the employees in Danish Industry: As there were an incredible number of touch points and content contributors, DEPT® wanted to strengthen the internal team at Dansk Industri so that they could easily use, upload and edit content. So while DEPT® were building the new website, they also conducted over 30 workshops for internal stakeholders and employees at Dansk Industri to ensure they knew how to work with the various Lego-inspired components. DEPT® also ran a series of user engagement activities to ensure the entire organization understood the new website layout and each section. A new website for Denmark's business voice: One website with five dedicated sections aimed at 17,500 companies – that's what DEPT® delivered to Dansk Industri. The reusable design structure allowed DI staff to create and update content as needed, while keeping all design aspects the same across the website. This ensures that the brand is future-proofed and maintains its strong digital presence.