Dansk Selskab for Almen Medicin
About Dansk Selskab for Almen Medicin
The work made for Dansk Selskab for Almen Medicin runs to 1 verified project — mostly Granyon, BrandStory and Marketing.
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It Makes a Difference That We Know Each Other
We all have a better experience when we know the doctor who examines us. If we have built trust between us and have a longer relationship, our treatment is often better. That’s what research shows. And a good experience is something we all long for – especially in a sensitive situation as seeing our general physician. New core story and concept Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged. https://www.granyon.com/