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Dave's Hot Chicken projects with the most verified people and teams
Inside the Dave's Hot Chicken network
The people, teams, and projects that make up the Dave's Hot Chicken network
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Featuring a sunroof mishap and a time travelling blunder, Dave’s Hot Chicken has launched its debut campaign, titled ‘Don’t Die Before You Try It’. Feeding off of the fast-food FOMO that has propelled the company’s meteoric rise from parking lot pop-up to America’s fastest-growing restaurant, the spots take a comically dark approach with fans mourning their loved ones missing out on Dave’s Hot Chicken. In just five years, the restaurant has seen tremendous, rapid success, including a recent investment from Drake, and now, its first foray into national advertising. Created in collaboration with creative agency Party Land, ‘Don’t Die Before You Try It’ is an evocative and shareable campaign with a darkly funny premise that you may feel guilty about laughing at. Sticking true to the brand’s risk-taking ethos, the campaign’s surprising tagline and call to action introduce Dave’s to a national audience in a memorable way. The campaign debuts with two 30-second TV spots in which patrons of Dave’s mournfully tell the story of their loved ones’ untimely demise through cartoonish scenarios - like a sunroof mishap and time travel snafu - and lament that they never got to try Dave’s chicken.
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The teams with the most verified roles on Dave's Hot Chicken projects
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The people with the most verified roles on Dave's Hot Chicken projects