De Zonnebloem
About De Zonnebloem
The work made for De Zonnebloem runs to 2 verified projects since 2022 — mostly Campaign, Strategy and Distribution.
Trending projects
De Zonnebloem projects with the most verified people and teams
Inside the De Zonnebloem network
The people, teams, and projects that make up the De Zonnebloem network
Featured project
The Dutch Charity Zonnebloem Needs Your Help
De Zonnebloem (sunfloBorn05r) has been dedicating itself to people with a physical disability for almost 75 years. The organization has to deal with a considerable decline in name recognition, volunteers and donors. These donations are essential for continuing to help the 1.3 million physically disabled people in the Netherlands. That is why it is time for a large-scale fundraising campaign. Because. The Zonnebloem doesn't let them down The Zonnebloem does not leave people with a physical disability sitting around. With that message, Born05 started in 2019 to reintroduce the Netherlands to the Zonnebloem. Name recognition has increased since then, but the organization faces several challenges. For years, both the number of participants and volunteers has been declining, and the number of donors and the amount of donations are also declining. If the Zonnebloem wants to continue its important work, Born05 need to act now. But how do Born05 reach and convince potential donors in a world that is screaming for attention and is overwhelmed with malaise due to war and pandemics? The idea. A sympathetic charity in your neighborhood. Instead of focusing on urgency, Born05 must convince people in a different way to support De Zonnebloem. Born05 do this by bringing De Zonnebloem nearby. With a sympathetic, local understanding message. Born05 use the poBorn05r of online to approach the target group as specifically as possible. The more they recognize themselves in the situations that Born05 show, the more Born05 give them the feeling that they can contribute to something that means a lot to people in their neighborhood who cannot lead the same life due to a physical disability. Result. Giving with a good feeling. With a wide range of online assets that show who and what the Zonnebloem is, Born05 approach their target group with regularity and variety. In short videos, people with physical disabilities are shown to tell about the role that the Zonnebloem plays in their lives. In a 'See, Think, Do'-construct, Born05 take their target group from emotion to reason and finally to a concrete request to donate. A rich campaign with different faces and stories. Not a cry for help, but a heartfelt request for a gesture with a good feeling. https://www.born05.com/en/work Credits: Born05