Den Gamle Fabrik
About Den Gamle Fabrik
The work made for Den Gamle Fabrik runs to 4 verified projects since 2024 — mostly Essencius, Campaign and Marketing. Most of it comes from 2 teams, including new—land and PONG. The people who work most often on Den Gamle Fabrik projects include Sigurd Bjerre.
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Marmelademester
Den Gamle Fabrik has launched a new brand platform and campaign titled "Lidt ud over det sædvanlige", created in collaboration with the agency Pong. Aimed at modernizing the beloved Danish marmalade brand while honoring its rich heritage, the initiative introduces a charming new creative universe. At the heart of the campaign are characters like Albærte, the marmalade master, and Bærtil, the quality chief—figures who embody a deep affection for berries, marmalade, and the brand itself. After years without active marketing, Den Gamle Fabrik's return to the spotlight is designed to secure its future relevance while reinforcing its reputation for quality and flavor. The campaign includes a series of films directed by Tore Frandsen and produced by New Land, bringing the whimsical and character-driven storytelling to life. According to Cecilie Wiingaard, Head of Consumer Marketing at Orkla (owner of Den Gamle Fabrik), the new communication universe blends magic and modernity with charm and playfulness—qualities that align closely with how Danes perceive the brand, based on recent consumer insight studies.
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