Depaul UK
About Depaul UK
The work made for Depaul UK runs to 1 verified project since 2023 — mostly Awareness, Homelessness and Movie. Most of it comes from 1 team, including Publicis. The people who work most often on Depaul UK projects include Laura Cairney-Keize.
Inside the Depaul UK network
The people, teams, and projects that make up the Depaul UK network
Featured project
Marcus Audition
In the week that Home Secretary Suella Braverman hit the headlines for claiming that homelessness is a lifestyle choice, we’re launching a unique advertising campaign on ITVX to show how young people want nothing more than to avoid a night sleeping rough on the streets. The TV campaign, titled House Auditions, coincides with the programming of Big Brother’s 25th season, from 6 November. Just like the iconic Big Brother audition tapes, each ad will feature a young person explaining to the viewer why they would make a good housemate. Instantly recognisable, the tapes tap into the You Tube / Tik Tok generation, as the young person jovially pitches to the camera. But as the camera pulls away, the viewer begins to see more of their environment – a run-down house, a tent next to a busy road. The twist is that the young person is not auditioning for the Big Brother house but is asking to be considered as a housemate in a home where they will be safe, warm and off the streets. The TV campaign aims to raise awareness of Nightstop, our emergency accommodation service, which relies on trained and vetted volunteers to open-up their homes to a young person without a safe place to go for the night. Nightstop, which provided 7,522 safe nights in 2022, is a chance for the at-risk young person to stop, take a breath and, with the support of our services, find a longer-term solution. Recent research by Centrepoint estimates that around 129,000 16–25-year-olds in the UK are homeless or at risk of homelessness. A combination of family and relationship breakdown, increased debt, spiralling bills, and low income are some of the key causes behind the shocking figure. For the young people in our services and represented by the TV ads, homelessness is certainty not a lifestyle choice, it is a terrifying reality for thousands who do not have an adequate support network or the financial privilege to make lifestyle choices.
Teams spotlight
The teams with the most verified roles on Depaul UK projects
Team
People spotlight
The people with the most verified roles on Depaul UK projects
