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The Dollar General Literacy Foundation (DGLF) and the Ad Council are launching new public service announcements (PSAs) aimed at adults without a high school diploma as part of their Finish Your Diploma campaign. The new campaign, titled 'When You Graduate, They Graduate,' emphasizes the positive impact of high school completion not only on individuals but also on their families. Developed pro bono by creative advertising agency BBH USA, the campaign highlights how achieving a high school diploma can lead to increased job opportunities, higher earnings, and improved literacy for parents. Additionally, it emphasizes the positive ripple effect that parental education can have on the entire family.Teams spotlight
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