Dreams Inc.
About Dreams Inc.
The work made for Dreams Inc. runs to 1 verified project since 2021 — mostly Cleaning, Campaign and Awareness.
Inside the Dreams Inc. network
The people, teams, and projects that make up the Dreams Inc. network
Featured project
30s Soap
Creating a 30 second-sized soap in the shape of virus characters to make hand-washing into a game. A project to promote hand-washing among children by educating them on the correct knowledge of viruses. TBWA\HAKUHODO designed fun and colorful characters for six viruses (COVID-19, Influenza, Norovirus, Ebola, SARS, and Adenovirus) and created an original song and animation that tells children the characteristics of the viruses and how to defeat them. The characters were also made into 30-second (the generally recommended hand washing time) sized soaps, visualizing the virus disappearing from their hands and making boring hand-washing into a fun game. Awards CANNES LIONS 2020-2021: BRONZE / HEALTH AD STARS 2021 - BRONZE / BRAND EXPERIENCE & ACTIVATION AD STARS 2021 - BRONZE / HEALTHCARE ACC TOKYO 2021 - Silver / Design / 4. Product Design