Dyslexia Scotland
About Dyslexia Scotland
The work made for Dyslexia Scotland runs to 1 verified project since 2022 — mostly Campaign and Design. Most of it comes from 1 team, including INNOCEAN. The people who work most often on Dyslexia Scotland projects include Maso Heck.
Inside the Dyslexia Scotland network
The people, teams, and projects that make up the Dyslexia Scotland network
Featured project
There's Nothing Comic About Dyslexia
‘There’s Nothing Comic About Dyslexia’ gives Comic Sans, a font that faces prejudice of its own, an unexpected voice to help raise awareness about the need for a more inclusive design mindset. The campaign ranging from print, film, out of home, social media posts, and digital, all adopting the unbalanced wonky look of Comic Sans – a cringy sight that is guaranteed to catch the attention of symmetry-loving designers everywhere. Then comes the reason behind the unknown superpower of Comic Sans: it helps people with dyslexia read better. Yes, as it turns out, that same irregularity which makes it so undesirable to designers is what helps people with dyslexia put into focus texts that otherwise feel overwhelmingly chaotic. But Comic Sans isn’t the only one facing daily misconceptions. The same goes for how dyslexic people are perceived. When in fact, if you look at some of the world’s most recognised icons, you will find that they are indeed dyslexic minds. The likes of Steve Jobs, Agatha Christie, Albert Einstein, Muhammad Ali, and Pablo Picasso, amongst many more. Today, people with Dyslexia make up 10% of the population. That is 780 million people around the world. Brilliant individuals who with the right access to information can go on to become 40% of self-made millionaires, 10% of MIT students, and 1 in 5 astronauts at NASA. ‘There’s Nothing Comic About Dyslexia’ is here to remind designers that there is nothing comic about a font that helps people achieve their incredible potential. WeTransfer is supporting the campaign through its long-standing commitment to give away 30% of ad inventory to causes that matter. Its digital wallpapers and workflow features will help to spread the word amongst its international creative community, comprising more than 87 million users every month, on why beautiful design and being dyslexia-friendly don’t need to be mutually exclusive. Finally, the objective of the campaign is not to make designers magically fall in love with Comic Sans. But instead remind them of the major role and responsibility they carry every day to reflect the realities of people everywhere and use their influence to push for a more inclusive design mindset. It’s truly simple, all they have to do is design dyslexia-friendly fonts that they do not find comic. www.nothingcomicaboutdyslexia.com
Teams spotlight
The teams with the most verified roles on Dyslexia Scotland projects
Team
People spotlight
The people with the most verified roles on Dyslexia Scotland projects
