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EDITION x El Silencio took EDITION out of its own hotels for the first time and into a beach club. Under the name The Summer EDITION, the luxury hotel brand ran a two-week residency on the pool deck of El Silencio, the beach house of Paris's Silencio in a secluded cove on Ibiza's west coast, from 15 to 31 August 2025. The aim was to reconnect with the island's underground creative identity rather than its mass-tourism image, so the residency was built to feel like a hotel opening crossed with a nightclub and an art space. A dedicated visual identity departed from EDITION's usual minimal look, with custom logo treatments, textured graphics and co-branded towels, pool floats, glassware and games. Programming drew on EDITION hotels worldwide: poolside menus reinterpreting dishes from its properties, Punch Room cocktails, sunset sails on an EDITION-branded catamaran, yoga and breathwork, DJ sets and an EDITION Sunset Series. The cultural anchor was nightlife photographer Derek Ridgers, whose KU Ibiza 1984 images were reissued as a co-branded zine and hung in a print display on site; he returned to photograph the launch party, and his pictures ran in Dazed. Local creators and a small content team published reels, carousels and stills within 24 hours, producing more than 700 images and 40 videos, and guests including Lourdes Leon hosted nights that extended the programme. The residency drew more than 1 million owned impressions at an 11.57% engagement rate and 1.6 million earned impressions, with coverage in Dazed, Hypebeast, V Magazine and Interview. It was a finalist in Travel & Tourism at the 18th Shorty Awards.
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