W Hotels
About W Hotels
The work made for W Hotels runs to 11 verified projects since 2018 — mostly Campaign, Social and Experiential. Most of it comes from 6 teams, including TUX, Field Unit and Caravan. The people who work most often on W Hotels projects include Jasmine Fox and Gabrielle Gagnon.
Trending projects
W Hotels projects with the most verified people and teams
Inside the W Hotels network
The people, teams, and projects that make up the W Hotels network
Featured project
Hotel Tales: Orville Peck
Starring masked country musician Orville Peck in the brand’s ongoing series. The episode, titled “The Masked Chase,” was shot in and around the newly transformed W Austin and features Peck recounting the humorous story of losing his mask on tour and how a W Insider tracked it down. This installment continues the brand’s tradition of dramatic, curiosity-provoking storytelling by tapping intriguing guests with untold stories, setting a modern tone for W Hotels as a cultural tastemaker. The campaign, launched this week, includes multiple short versions, BTS videos, stills, social assets, and a hero trailer, all designed to amplify the brand’s evolving identity through paid and social media channels like TikTok, Instagram, and YouTube.
Teams spotlight
The teams with the most verified roles on W Hotels projects
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People spotlight
The people with the most verified roles on W Hotels projects