Emergen-C
About Emergen-C
The work made for Emergen-C runs to 1 verified project since 2021 — mostly Strategy, DigitalSolution and Growth.
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A Healthy Boost
Emergen-C partnered with Cuker for website design, digital marketing, and strategy to elevate brand awareness and drive sales. They launched a disruptive digital strategy and campaign that would capture the attention of Emergen-C’s target audience and differentiate the brand from similar products in the category. The Goal: Infused with a focused digital strategy, the goal was to expand the brand’s marketing beyond 'drink Emergen-C to avoid getting sick' and get active consumers to drink Emergen-C to be happy, healthy, and support an active lifestyle. - 30% Increase in Online Sales The Approach: In collaboration with Emergen-C, Cuker launched an integrated, 360 digital marketing campaign. Cuker ran targeted display campaigns, search marketing, and email marketing campaigns to increase brand awareness within Emergen-C’s customer list. Their team produced strategy and creative for events, activations, and supported sales at retail distribution. Lastly, we updated the infrastructure of Emergen-C’s website with CMS, making it easier to update event content, new products, and campaign landing pages. - 40% Increase in Website Traffic Campaign Success: Cuker's partnership with Emergen-C drove tremendous sales growth online and at retail, drove trial, boosted awareness, and improved brand communications. Through our 360 digital campaign, they elevated Emergen-C’s user experience and optimized their eCommerce experience which increased the brand’s overall market share. Credits: Digital Marketing Agency: Cuker https://www.cukeragency.com/