EQUINOX
About EQUINOX
The work made for EQUINOX runs to 6 verified projects since 2019 — mostly Campaign, Advertising and Brand.
Trending projects
EQUINOX projects with the most verified people and teams
Inside the EQUINOX network
The people, teams, and projects that make up the EQUINOX network
Featured project
Question Everything But Yourself
This global brand campaign places AI-generated imagery alongside real photography to reflect a media landscape where synthetic visuals are now ever-present, reinforcing the message “Question Everything But Yourself.” Acknowledging that digital imagery is increasingly difficult to trust, the work engages directly with internet culture, memes, and the uncanny nature of AI rather than sanitising it, using friction and discomfort as creative tools. By contrasting artificial, over-optimised visuals with the grounded reality of the physical body, the campaign challenges uniformity in luxury and lifestyle marketing and reasserts the value of lived, earned experience. Designed to provoke recognition rather than shock, the work positions physical effort, presence, and embodiment as anchors of truth in an unstable visual environment, launching a broader brand conversation about belief, reality, and what remains real in an age of artificial content.