Etihad
About Etihad
The work made for Etihad runs to 4 verified projects since 2014 — mostly Branding, Advertising and VisualIdentity.
Trending projects
Etihad projects with the most verified people and teams
Inside the Etihad network
The people, teams, and projects that make up the Etihad network
Featured project
Football Should Be Fun
“Football Should Be Fun” is a campaign celebrating the joy, energy, and spontaneity at the heart of football. Created through the partnership between Etihad and Manchester City, the campaign brings the game to life through playful moments, unexpected interactions, and the shared excitement that connects players and fans. With a light-hearted and entertaining tone, it captures football as more than competition — it is about passion, personality, community, and most importantly, having fun.