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Make Your Merry Meaningful
Myer has revealed its heart-warming Christmas campaign, Make Your Merry Meaningful, in collaboration with creative agency, Clemenger BBDO. The campaign reinforces Myer’s position as the destination for gifting and reminds Australians that Christmas is more than just a season of giving; it's a time to connect, show love, and express appreciation through sentimental gifts that hold meaning and thought. With fun and engaging tag lines such as, ‘Tinsel their fancy’, ‘Save Santa from checking it twice’, ‘If you know ‘em, let it show, let it show, let it show’ the campaign comes to life across TV, BVOD, OOH, digital, social, online, in-store VM and immersive in store experiences, gift wrapping and team member uniforms. At the heart of the campaign is Wendell, a wombat-shaped soap who has been thoughtlessly regifted year after year, from Christmas to Hanukkah. In the film, Wendell shares his wisdom from being re-gifted all over the country - it’s the thought that counts. To ensure gifts are treasured unlike poor Wendell, Myer is here to help all Australians find the perfect gift be it for family, loved ones or work colleagues, there is something for everyone at all budgets, even for the most discerning and hard to buy for. Geoff Ikin, chief customer officer at Myer, said the campaign is a reflection of Myer’s commitment to making Christmas truly special for everyone.
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