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The Myth
This May, in honor of Asian American Pacific Islander Heritage Month, the Wieden+Kennedy team behind the award-winning film “Call It Covid” released "The Myth," a new film exposing the myth of The Model Minority: a false narrative weaponizing Asian Americans against other ethnic groups. We spoke with the creators of "The Myth" to learn more about their film, its topic, and how it all came to life. Belong to a country. Belong to yourself. Belong together. https://www.wk.com/culture/the-myth/
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