Alba
About Alba
The work made for Alba runs to 1 verified project since 2022 — mostly heritage, BrandIdentity and Marketing.
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An Experience Beer With Character
Entrepreneur Pierre-François Albertini wanted to create a new beer brand that was not just another bottle on the shelf, but one whose identity was well-adapted to an upcoming generation who do not identify with local traditions. We helped him create Alba beer, designing the name, visual identity, digital presence and packaging. Alba’s identity is specifically designed to appeal to locals, with iconic labels featuring crisp colours for each different flavour. Alba is inspired by the legend of Fullettu, a mischievous spirit with one hand of steel and the other of oakum. Fullettu sleeps during the day and awakens to play tricks and high jinks when darkness falls. Alba’s labelling cleary shows Fullettu’s spirit – during the day it shows him calm and asleep. As darkness approaches the label changes, eyes open, awake and on the prowl. Ready to be at the side of the island’s partygoers as they celebrate the night. The website channels the same – calm and measured during the day, when darkness falls the sprite awakens, playing tricks and surprising visitors. The result is a beer brand that successfully bridges the gap between heritage and modernity. Agency: Landor & Fitch