Wieden+Kennedy
About Wieden+Kennedy
The work made for Wieden+Kennedy runs to 9 verified projects since 2017 — mostly Community, Campaign and BrandIdentity. Most of it comes from 2 teams, including Wieden+Kennedy and Biscuit Filmworks. The people who work most often on Wieden+Kennedy projects include jackie bao and Hanrui WANG.
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The Myth
This May, in honor of Asian American Pacific Islander Heritage Month, the Wieden+Kennedy team behind the award-winning film “Call It Covid” released "The Myth," a new film exposing the myth of The Model Minority: a false narrative weaponizing Asian Americans against other ethnic groups. We spoke with the creators of "The Myth" to learn more about their film, its topic, and how it all came to life. Belong to a country. Belong to yourself. Belong together. https://www.wk.com/culture/the-myth/
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