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The Reality Flag
A symbol exposing the missing freedoms of LGBTQ+ Americans Background Today under state law in 29 out of 50 states in the United States, it is illegal to discriminate against LGBTQ+ Americans. The Equality Act would change that for good, providing blanket protections for every LGBTQ+ American in every state. The problem is most Americans don't know these outdated laws still exist. So, the Human Rights Campaign (HRC), the largest LGBTQ plus advocacy group in the country, needed to grab Americans’ attention and urge them to tell their senators to pass the Equality Act. Idea The American flag, with its red and white stripes and 50 stars representing 50 states, is the ultimate symbol of freedom in the United States of America. But 29 states aren't living up to their promise of freedom for every American, so 29 stars had to come off the flag.The HRC created “The Reality Flag," an American flag with 29 stars stripped away to represent the 29 states that still deny LGBTQ+ Americans their basic freedoms. The HRC used the Reality Flag to launch a national 360-degree campaign across TV, radio, OOH, social and outreach to influencers. Every piece of Reality Flag communication drove to RealityFlag.com, where Americans could put immediate pressure on their senators to pass the Equality Act. Results 96% of US senators contacted by thousands 480M+ earned media impressions Average from media outlets including The Washington Post, Fast Company, USA Today, The Hill, Oprah, Elle, Cosmopolitan, Good Housekeeping, Metro Weekly, Xtra and Queerty 3,200% increase in website traffic 11.6 million social media accounts reached
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