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Kick of Destiny
Rob Gronkowski attempts a field goal LIVE for FanDuel customers to win a piece of 10 MILLION DOLLARS. Gronk’s kick was no good, but FanDuel is still giving everyone who qualified a piece of $10,000,000 in Bonus Bets! “We are looking to leverage all of FanDuel’s media during the NFL playoffs to create a narrative that culminates with the Super Bowl,” explained W+K New York Group Creative Director Gerard Caputo. “While this is a Super Bowl assignment, it’s also about the full journey that builds to that big moment. We see lots of big commercials every year with celebrities and borrowed interest, which are very entertaining, but we want to engage more than just entertain. In addition, we wanted FanDuel to feel truly part of the game and put something on the line as the leader in the category and a growing sports entertainment brand.”
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