E*TRADE
About E*TRADE
The work made for E*TRADE runs to 1 verified project since 2018 — mostly Campaign. Most of it comes from 1 team, including MullenLowe Group. The people who work most often on E*TRADE projects include Jan Velický, Shelley Altman and Jonathan Goldmacher.
Trending project
E*TRADE projects with the most verified people and teams
Inside the E*TRADE network
The people, teams, and projects that make up the E*TRADE network
Featured project
Don't Get Mad
MullenLowe U.S.’s campaign for E_TRADE aims to “re-establish” the company as the “rightful place in consumers’ minds as the original place to invest online.” E_TRADE needed a big idea that toppled investment inertia, dramatically increased new accounts and reestablished the brand as a culturally aware challenger that had investors' backs. While the financial category is surrounded with insincere messages of happiness and peace of mind, E_TRADE decided to acknowledge real-life financial frustrations head-on, and motivate consumers to turn their dissatisfaction into action._ _ "Don't Get Mad, Get E_TRADE" put their dissatisfaction with money front and center.
Teams spotlight
The teams with the most verified roles on E*TRADE projects
Team
People spotlight
The people with the most verified roles on E*TRADE projects
