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Bringing a bold new personality to the meal kit category, EveryPlate’s “Get Stuck In” campaign, developed by GAME Creative, introduces a refreshed brand identity that celebrates the simplicity and enjoyment of everyday cooking. Created in collaboration with HelloFresh, the transformation positions EveryPlate as an accessible, no-fuss solution for Australians looking to prepare delicious meals without the stress of planning dinner. Built around the energetic tagline “Get Stuck In,” the campaign combines striking food imagery, confident typography, playful messaging and a direct, down-to-earth tone that reflects the brand’s straightforward approach. Through memorable visuals and humorous creative executions, EveryPlate highlights how its meal kits make home cooking easier, more affordable and enjoyable. Launched in 2025 across outdoor advertising, radio and digital platforms, the campaign establishes a distinctive and consistent brand presence, encouraging consumers to embrace cooking with confidence while reinforcing EveryPlate’s promise of simple, satisfying meals without unnecessary complications.
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