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Expensify teamed up with Alto to secure a landmark brand integration in F1 The Movie, placing the brand at the heart of one of 2025’s biggest blockbusters. By featuring the Expensify logo prominently throughout the film, trailers and promotional materials, the campaign reinforced the brand’s positioning as the fastest way to manage expenses while becoming part of popular culture. The partnership delivered significant business results, boosting brand awareness and consideration while generating billions in media impact value.