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Walkers Big Crisp Debate
The ‘CrispIN, CrispOUT’ national debate is BACK, but this time it’s political with celebrities on the campaign trail. ‘CrispIN, CrispOUT’ is back, this time bigger than ever before as Walkers reignites the debate that divided the nation. Devised by UK agency of record, VCCP London, the playful campaign seeks to re-open the hottest topic on everyone’s lips: whether Walkers crisps are best enjoyed in or out of sandwiches! In order to settle the crisp controversy once and for all, and building on the success of last year’s campaign, the second chapter of ‘CrispIN, CrispOUT’ enlists the help of Walkers’ celebrity crisp fans including Gordon Ramsay, Gemma Collins, Munya Chawawa, Nigella Lawson, Fred Sirieix and Ed Balls. With no other place than the town ‘Sandwich’ in Kent, England to settle the debate, residents a.k.a the local ‘Sandwiches’ will be able to cast their votes on whether Walkers crisps are best enjoyed in a sandwich, or out at the big event itself on the 19th June. Local ‘Sandwiches’ will also be joined by special appearances from some of the campaign’s biggest stars as they help reveal the winning vote. Tapping into modern culture, the iconic campaign is catapulted into current times with a 90” hero film that will debut on social. The creative features appearances from celebrities of all corners of culture including viral comedian Munya Chawawa who stars as the news anchor for ‘Walkers News’, and Gordan Ramsay who famously weighed in on the Walkers debate last year. The new creative is brought to life through the platform of a political spoof debate with TV personality Gemma Collins, and TV chef Nigella Lawson firmly in the ‘CrispIN’ camp and politician Ed Balls and First Dates TV Host Fred Sirieix firmly in the ‘CrispOUT’ camp. The creative heroes the celebrity party leaders as they share their crisp manifestos in the lead up to the big vote, passionately telling the nation why they should back their side of the debate. With the knowledge that sandwiches are Britain’s number one lunchtime food of choice, the campaign has been inspired by Walkers fans and their habitual behaviours.The original ‘CrispIN, CrispOUT’ campaign which debuted last year became the most hotly contested subject in the country. From morning TV to Gordon Ramsay’s Twitter, Walkers’ fans were adamant on having their say in this culinary conundrum. However, whilst Walkers certainly got the nation talking, it didn’t get the nation agreeing, and as a brand that exists to bring positivity and humour to the nation the ‘CrispIN, CrispOUT’ campaign trail is a true demonstration of Walkers brand purpose, with a special touch of Walkers wit whilst weaving in popular British culture.
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