Oxygen
About Oxygen
The work made for Oxygen runs to 3 verified projects since 2017 — mostly Event, television and Experiential.
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Inside the Oxygen network
The people, teams, and projects that make up the Oxygen network
Featured project
Oxygen SS21 Influencer Launch
ITB were contacted to build an influencer campaign to launch Oxygen’s new brand identity. The campaign had to be cognizant of the new look/feel of the brand whilst ensuring it was high-reach to drive awareness in a crowded marketplace. We turned fintech marketing on its head. Instead of working with traditional finance influencers, we worked with 12 creative influencers (lifestyle, fashion, design) who worked across cultural fields that appeal to the brands target audience. This was to show consumers that Oxygen is a fintech brand with its own point of view, it was built from the ground up for people like them and offers features and benefits that speak directly to them. To guarantee success for the client we seamlessly blended organic influencer content endemic to the influencer and whitelisted it, with huge success. The campaign produced a huge number of impressions and created some tentpole creative moments, with one influencer, in particular, creating such inspiring content that the client ran out of cards to print. We delivered an incredible CPM for the client which was 21% lower than the target CPM. Agency: ITB Worldwide https://www.itb-worldwide.com/work/