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The Punishment
For several years, Canal+ Switzerland has been promoting its sports, cinema and series subscriptions in French-speaking Switzerland with personalized addresses that match the brand's DNA. In a market where there are more and more streaming platforms, Canal+ Switzerland must strengthen its position and assert itself as a unique and important market player. To this end, Canal+ has launched its first image campaign in the Swiss market, according to a statement Monday. Accompanied by Havas Village Geneva, the aim is to publicize that the platform is the only one that offers streaming of movies and series, live sports and all classic TV channels, so that subscribers can enjoy a unique offer for all their moments and desires.
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