In April 2022 Apple TV launched the show "Slow Horses". In tandem with this launch ITB Worldwide was in charge of the two VIP guest lists, containing of celebrities and influencers for the private screening of the pilot episode. Upon arrival the VIP guests would recieve a personalised experience, and they would in turn promote the show to a wide audience. Agency: ITB Worldwide (https://www.itb-worldwide.com/) Learn more about the project: https://www.itb-worldwide.com/services/influencer-marketing/apple-tv-slow-horses-premiere/