Febreze
About Febreze
The work made for Febreze runs to 4 verified projects since 2026 — mostly Campaign, Brand and Experiential.
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Featured project
Can’t Wash This
Febreze has expanded its partnership with Major League Soccer through “Can’t Wash This,” a campaign developed with Elevate that highlights how the growth of soccer fandom also brings odours that linger on gear, car interiors, couches and other non-washable surfaces. Positioning Febreze Fabric as the solution, the integrated campaign combines creator collaborations, content with Trevor Noah’s What Now?, MLS club boot room refreshes and a national experiential Boot Room Tour featuring scent-inspired artwork by Temi Coker. Launching during the LAFC vs. LA Galaxy rivalry match in Los Angeles, the activation invited fans to refresh custom soccer boots and explore immersive installations before travelling to MLS All-Star in Charlotte and continuing to New York City, Cincinnati and Atlanta, reinforcing Febreze’s role as Major League Soccer’s Official Odor Fighter.