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Everything We Do
We partnered with R/GA and Samsung to introduce the world to the hundreds (yes hundreds!) of detail-oriented tests a washing machine goes through before being born into the world. The goal was to showcase how these rigorous tests tie into real-world situations in a fun and visually compelling way. Through a combination of Live Action, CG and a dash of tongue in cheek humor, we crafted a story that pulls you through the lab, into the home and back again.
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