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Developed by Beat Games, Beat Saber is the 21st century version of Guitar Hero—but this time, immersed in VR and set in a futuristic neon world. In its three-year existence, Beat Saber has released 12 downloadable content (DLC) music packs spanning Imagine Dragons [link Case Study] to Green Day, and so for its 13th DLC, the VR rhythm game powerhouse tapped legendary label Interscope Records for a dip into their illustrious library of artists. In anticipation of the release, WAR was brought on board by Oculus — now under Facebook Reality Labs — to produce an announcement, teaser, and two primary spots to commemorate the occasion. www.weareroyale.com