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With one in four house fires starting in the kitchen, and 50% of all fatal house fires involving alcohol or drugs, the reality is that cooking under the influence is often a recipe for disaster in Aotearoa. Developed in collaboration with chef Jamie Johnston of Everybody Eats, the recipes come from the world of our under the influence chefs. Toast Sandwich, Jacked Fairybread, Not-Fried Rice and Kiwi Onion Carbonara are but some of the many fire-free offerings that illustrate the plethora of ways to safely satisfy the late night cravings (without burning the house down). You’re Cooked: Fire & Emergency New Zealand unveils new safety campaign via Motion SicknessYou’re Cooked: Fire & Emergency New Zealand unveils new safety campaign via Motion Sickness In a rollout across digital, social, and outdoor platforms, ‘You’re Cooked’ centres around a one-of-a-kind cookbook; a buffet of crafted and considered recipes that don’t require the use of an oven or stovetop. The second stage of the campaign then took the suite of curated recipes into the field to be tested by real, cooked people on the set of a custom You’re Cooked Test Kitchen. Unveiled in Britomart Square, during a churning Friday night, the amateur chefs donned both toque and apron before becoming the hosts of their own booze soaked cooking show. Forgoing the allure of the golden arches or tinfoil clad kebab, the chef’s fire-free victory lap of the kitchen and journey from cooked to contented is captured in a series of lively videos, each showcasing the method behind one of the book’s many recipes.
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