FIXBY
About FIXBY
The work made for FIXBY runs to 1 verified project since 2025 — mostly Brand, Campaign and Design. Most of it comes from 1 team, including MullenLowe MENA. The people who work most often on FIXBY projects include Tom McNulty and Nikita.
Inside the FIXBY network
The people, teams, and projects that make up the FIXBY network
Featured project
Don't Look Down
The campaign Don’t Look Down confronts audiences with a simulated nine-hour social media scroll, complete with ads, warnings, and a QR code urging viewers to “End the Scroll.” Premiered at Roxy Cinemas, the film mirrors the overwhelming, fragmented reality faced by UAE teens, who average over nine hours of screen time daily. By transforming excessive scrolling into a visceral cinematic experience, the project highlights the cognitive, mental health, and educational impacts of prolonged smartphone use, including ADHD, depression, anxiety, and declining PISA scores. Created by MullenLowe MENA in collaboration with Fixby, the initiative pairs the film with practical tools like lockable phone pouches for schools, while engaging influencers, media, and community activations to drive conversation and action, amassing over 150,000 signatures in support.
Teams spotlight
The teams with the most verified roles on FIXBY projects
Team
People spotlight
The people with the most verified roles on FIXBY projects