Flexible Corporate Plans
About Flexible Corporate Plans
The work made for Flexible Corporate Plans runs to 1 verified project — mostly VisualIdentity, MadConsort and LogoDesign.
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More Than Just Benefits
An employee benefits administration expert with an outdated look and feel needed a new brand presence. At the heart of employee benefits is employees. We looked there for Flexcorp’s real story and created a brand that fits like a tailored suit. Small, agile, and ready to jump when serving the unique needs of their clients (everyone from Fortune 500s to regional universities). Flexcorp / brand development / identity re-design / marketing / POS / Define & Dig FLEXCORP deserved a brand that updated them from stodgy HR guys too smart HR consultants with clients’ needs in mind. FLEXCORP offers real, live benefits to its clients—human contact, years in the business, and a real desire to serve a business’s specific HR needs. Corporate chest-beating, industry jargon, and flat-eyed stock imagery were just plain wrong for them. Design We created a brand strategy that defines FLEXCORP in terms of the real “benefits” they offer, plus a clean new look, smart web presence, and some modern business communication pieces that trade the typical corporate color scheme (stuffy navy blue and maroon red) for a vital palette of “alive kicking and here to help” greens.