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Footprint, a materials science organization specializing in eco-friendly fiber solutions, faced the challenge of enhancing brand visibility and addressing plastic pollution. Acquiring naming rights to the Phoenix Suns' NBA stadium, now known as the Footprint Center, they collaborated with design partner L+R to seamlessly integrate their redesigned brand identity, earning accolades for its impactful execution. The Footprint Center serves as a model for sustainable stadiums, showcasing the company's commitment to eliminating single-use plastic in all operations. Through innovative design and education initiatives within the arena, Footprint aims to communicate its dedication to sustainability to millions of attendees and viewers, creating a platform for collaborative efforts towards a plastic-free future. https://levinriegner.com/work/