To raise awareness about Fujitsu’s Digital Twin™ Technology for clean air, the campaign used Carbon Cakes, a unique collaboration between technology and culinary art. These cakes, made with the same amount of pollution we breathe in daily, reflected levels of CO2 and PM2.5 based on environmental data from Fujitsu’s simulations. The cakes, black and misshapen with pollutants, helped people visualize pollution, sparking discussions around reducing CO2 and PM2.5 and encouraging solutions for cleaner air.