Gazeta.pl
About Gazeta.pl
The work made for Gazeta.pl runs to 1 verified project since 2020 — mostly Campaign, Awareness and Magazine. Most of it comes from 2 teams, including Wavemaker and VMLY&R.
Inside the Gazeta.pl network
The people, teams, and projects that make up the Gazeta.pl network
Featured project
The Last Ever Issue
In Poland, women earn 18.5% less than men and everyday sexism in public is still socially acceptable. It is a conservative society which objectifies and marginalizes women. Even for the westernized liberal Polish middle class, gender inequality is an abstract problem. Gazeta.pl is a liberal news portal which wanted to change this. It is a brand which builds credibility by social engagement - a portal which starts mass discussions about significant social topics. Wavemaker, Mastercard, VMLY&R, and BNP Paribas were ideal partners as they have a long-term commitment to empowering women. For 27 years, Your Weekend, one of Poland's longest runnung and most read adult magazine, reduced women to sex objects. In December 2018, when the magazine was for sale, Wavemaker purchased it immediately and used it to challenge the culture of sexism and gender inequality. Wavemaker transformed Your Weekend into a ground-breaking magazine promoting diverse abd progressive narratives of feminity. Wavemaker teamed up with Mastercard, VMLY&R and BNP Paribas and decided to create one very different, final issue of the magazine. A teaser campaign a week before the launch created excitement about the magazine's last issue. Nationwide offline sales were launched on International Women's Day. Gazeta.pl sold "The Last Ever Issue" through their publisher distribution networks. Agency: Wavemaker
Teams spotlight
The teams with the most verified roles on Gazeta.pl projects
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