GM
About GM
The work made for GM runs to 3 verified projects since 2026 — mostly Campaign, Advertising and AI. Most of it comes from 5 teams, including 72andSunny, Sonar Music and Chee Productions. The people who work most often on GM projects include Bettina Vuong.
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The people, teams, and projects that make up the GM network
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Like a Perfume Ad
Ahead of its Australian debut, Cadillac launched a campaign introducing its all-electric range by blending the brand’s rich heritage with a modern, forward-looking aesthetic. Drawing on the glamour of its mid-century past and the stylised feel of classic perfume advertising, the campaign juxtaposes vintage-inspired visuals with the sleek design of its latest electric vehicles. Using a collage-like approach that transitions from nostalgic imagery into a contemporary world, the work highlights the continuity of Cadillac’s design DNA while repositioning the brand for a new era. Treated as objects of desire, the vehicles are presented with cinematic reverence, reinforced by a reimagined classic soundtrack that merges retro tones with modern electronic elements. Timed with the excitement surrounding a major motorsport event, the campaign spans film, digital, out-of-home, and immersive experiences, signalling Cadillac’s arrival as a fully electric luxury brand in Australia while honouring its cultural legacy.
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The teams with the most verified roles on GM projects
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People spotlight
The people with the most verified roles on GM projects