Good Foods
About Good Foods
The work made for Good Foods runs to 2 verified projects since 2026 — mostly Brand, Campaign and Film. Most of it comes from 2 teams, including We are Rival and Minutemen Post. The people who work most often on Good Foods projects include Jonathan Bekemeier and Taylor Greeley.
Trending projects
Good Foods projects with the most verified people and teams
Inside the Good Foods network
The people, teams, and projects that make up the Good Foods network
Featured project
Guacxiety
Guacxiety puts a name to a feeling most guacamole fans know: buying an avocado and having no idea whether it will be rock-hard or brown by the time you need it. Good Foods turns that small, recurring panic into a deadpan late-night infomercial. A cheerful host in a bright studio kitchen pitches the Guacxiety Stress Ball to a whooping audience, cuts to an "Overripe Cam," brings on a "Brain Expert" whose chart shows Guacxiety plunging since the product launched twenty minutes earlier, and rolls customer testimonials from a poolside lounger, a produce aisle and a backyard party. The last testimonial skips the stress ball altogether in favour of Good Foods Chunky Guacamole, made from ripe, hand-scooped avocados and ready as soon as the tub is opened, which leaves the host briefly lost for words. The film runs as a 90-second hero cut with a :30 and a teaser across digital and connected TV. It launched on National Guacamole Day, September 16, 2026, alongside a guacxiety website and a free limited-edition avocado stress ball ordered through goodfoods.com while supplies last, a nod to the squishy fidget toys popular with Gen Z on TikTok and Instagram. A Harris Poll survey commissioned by Good Foods Group supports the premise: 82% of avocado buyers say they get frustrated when avocados spoil before they can use them, and 68% say buying whole avocados feels like a guessing game. Rival created the campaign and produced the film in-house.
Teams spotlight
The teams with the most verified roles on Good Foods projects
Team
Team
People spotlight
The people with the most verified roles on Good Foods projects