Grale
About Grale
The work made for Grale runs to 1 verified project since 2025 — mostly Branding, Design and BrandDesign.
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Grale Brand Identity
A brand identity and naming system for Grale (formerly PlasticFri), the Stockholm company replacing plastics with plant-based alternatives. A flower-like radiating symbol visualizes leaf decomposition, paired with a warm coral palette, custom wordmark, Grenette typography, and packaging-ready icons that work alongside recycling marks—friendly rather than clinical, and deliberately free of greenwashing clichés.