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We’ve been working with Griffith College, Ireland's largest private third-level college, as its strategic and creative agency partner for over 4 years. Our most recent campaign is a 30sec TV commercial, as part of the brand’s ‘Hit Refresh’ platform which we developed in 2021 and which was rolled out on digital and social. The TVC was designed to tell the story of Griffith and help potential students understand why Griffith's inclusive, welcoming environment has been such a popular college for over 50 years. Our team developed research and insights to explore what alumni said about Griffith College - what, in their experience, makes it different? In conclusion, we identified that students love Griffith as it is a smaller college, it's inclusive and welcoming to everyone, especially the dreamers.