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Once Upon a Pudding
In the Middle Ages, holidays could be a royal pain for court chefs. If a bloke's culinary creations displeased, it might just be off with his head! Luckily, the cook in Sainsbury's yuletide ad, dropping today across the U.K., can rely on the supermarket chain for a timely assist. Wieden+Kennedy London and director Tim Godsall created the spot, which features Alison Hammond of ITV's This Morning as a diva countess, a fairy-tale voiceover from comedy legend Stephen Fry, an angry ogre, wacky wigs, a talking crow, and, briefly, a dragon, which, as we all know, makes everything chill.
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